Digital marketing strategy – ONLINE
Registrer to EnrolThe Specialist Seminar on Digital Marketing Strategy is intended for anyone who wants to enhance their business through the use of digital marketing techniques and tools. Participants will become familiar with key concepts and models for planning and executing communication on digital channels.
Through a detailed overview of the planning process, participants will learn how to set business objectives within the scope of digital marketing and how to translate them into relevant and measurable campaigns. Participants will understand the role of each individual onsite and offsite channel. With the most common tactics used, along with practical examples and advice from the field, participants will gain the necessary foundational knowledge for independent digital marketing planning.
The Specialist Seminar on Digital Marketing Strategy – ONLINE is the first module of an advanced online training program in the field of digital marketing: Digital Marketing – ONLINE.
Regarding online business related to hosting online education and virtual meetings, we have relied on Zoom, the leading global platform for video communications. The recording of the conducted online module is available upon request. You can apply in the regular manner, at the bottom of the page, with the note “Application for seminar recording.”
Content of the seminar:
- The role of digital marketing in the overall marketing mix
- Basics of planning and goal setting
- Defining SMART goals
- Most common performance measures and defining metrics
- Onsite marketing
- Search Engine Optimization (SEO)
- Aspects of the Website
- Content Marketing
- Offsite marketing
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- E-mail marketing
- Consumer life cycle models (RACE and See, Think, Do, Care framework)
- Strategy making process
- Situational analysis
- Analysis of consumer behavior
- Benchmarking
The aim of the seminar:
The aim of the seminar is to introduce participants to the possibilities and channels of digital marketing and its role in the overall communication mix. By getting to know individual channels of digital marketing, participants will gain an in-depth understanding of the most common strategies and tactics used in the design and implementation of communication on the Internet. The participants want to be trained to plan and implement campaigns that are suitable for their business as independently as possible.
Target group of participants:
Sales and marketing managers, employees in marketing agencies and marketing departments of companies, owners of small and medium-sized companies, commercial people and everyone who wants to improve their sales skills and knowledge of internet marketing. The seminar is intended for everyone who needs to plan and implement internet marketing, and who needs to acquire, improve or systematize their knowledge in order to successfully realize their tasks.
Regular price:
Promo price for applications till March the 4th:
In the case of several interested participants within the organization, we are able to offer an InHouse workshop adapted to examples from the client’s business. In addition to the training itself, we conduct preparatory and accompanying activities, and we adapt the training time and location to the client.
A recording of the held seminar is available upon request, with a special promotional discount of 30% on the regular price.
For applications of 3 or more participants from the same company, a 10% discount on the total price of the seminar is granted.
Upon completion of the education, participants will receive a Certificate of successfully completing the seminar.
