SEO-Optimization of websites for search engines – ONLINE
Registrer to EnrolFor businesses to succeed in the modern digital market, they must be present and effectively communicate across a variety of channels. Perhaps the most promising yet competitive channel is search engines. Billions of searches are conducted daily, and the positioning and accessibility of a website for relevant search terms are crucial for its business future. SEO optimization involves a set of practices aimed at increasing the visibility of a website in search results, driving traffic through search engines, influencing the quality of that traffic, and ultimately, its business potential.
In the seminar, participants will learn how to create a strategy and tailor it to their specific business situation, leveraging it to improve business outcomes. They will gain the skills to navigate through a multitude of specialized tools, explore key keywords and incorporate them into a broader content strategy. Additionally, participants will learn how to optimize technical elements of websites to make them not only search engine-friendly but also user-friendly.
The Specialist Seminar on SEO Optimization for Search Engines – ONLINE is the second module of an advanced online training program in the field of digital marketing: Digital Marketing – ONLINE.
Regarding online business related to hosting online education and virtual meetings, we have relied on Zoom, the leading global platform for video communications. The recording of the conducted online module is available upon request. You can apply in the regular manner, at the bottom of the page, with the note “Application for seminar recording.”
Content of the seminar:
- Understanding search engines and how they work
- Setting up an SEO strategy – how to reduce uncertainty?
- Analysis and monitoring of the competition – how to recognize the competitive strategy and use it to your advantage?
- The importance of quality content in website optimization
- Keywords – keyword research and strategy creation
- How to create a scalable SEO content strategy and adapt it to your business situation?
- Search intent – why do people “Google” in the first place and how can you adapt your site to their needs?
- The most common technical problems and how to solve them?
- Online authority and increasing website influence
- Backlinks – the importance of backlinks and related strategy
- SEO strategy as a revenue generator – how to turn organic traffic into acquisitions?
- SEO and goals – how to set quality SEO goals and how to test them?
- Tips and tricks for a well-optimized site
Seminar Goals:
Upon completion of the course, participants will have operationally mastered the fundamentals of SEO strategy and will be able to:
- Identify whether they need SEO and how to allocate their resources.
- Establish a long-term, scalable SEO strategy.
- Identify the tools required for different optimization segments.
- Recognize the significance of content in strategy development and establish a quality content strategy.
- Conduct a technical analysis of a website, identifying potential shortcomings or areas for improvement.
- Create a backlink-building strategy.
- Set goals and test them.
Seminar Objective:
The objective of the seminar is to equip participants with the necessary competencies to recognize the SEO potential of their websites and allocate their resources (time and money) in order to create a strategy for increasing organic visibility and achieving improved business outcomes. As SEO involves a series of speculations, experiments, and testing, the educational goal is to provide participants with a theoretical and practical framework that enables them to create an “unbreakable” strategy through market and competition analysis, successfully integrating it into a general marketing strategy. Through a combination of technical optimization, content optimization, and market analysis, participants will gain clarity on the requirements for their website to attract relevant visitors and how to build a sustainable business model around it.
Target Audience:
The target audience for this seminar includes anyone who wants to partially or fully base their business on a website. If you are a website owner or responsible for its management, this seminar will help you learn how to enhance your search engine presence, increase the quantity and quality of organic traffic, and ultimately convert that into business results.
